MarketInk: sports presenter Ernie Martinez quits radio after 33 years
While attending Escondido High School in the 1980s, Ernie Martinez played all four years for Cougar baseball, including freshman, junior and college teams.
During his freshman year, while playing on the varsity team, he swore to his high school buddies: âBy the time we have 10 years of reunion, I’ll be in the big leagues. They laughed at him.
At his high school reunion in 1994, Martinez had the last laugh.
At that time, he was in his third year on radio as a reporter for XTRA Sports 690-AM covering the San Diego Padres, as well as the San Diego Chargers.
âI reminded my friends of what I told them 10 years ago,â Martinez told The Times of San Diego. “I came into the big leagues, but not as a player.”
Now a familiar local voice on local radio for over 33 years, Martinez has stepped down.
The 55-year-old recently moved away after nearly 10 years in iHeart San Diego cluster of stations. Since 2012, he has worn multiple hats in the iHeart building, including broadcasting sports updates on XTRA Sports 1360-AM, KOGO News Radio 600-AM, KGB 101.5-FM and KIOZ Rock 105.3-FM. He also hosted pre-game shows for the San Diego Charger’s game day shows.
Now he plans to focus on his business of graphic design and watercolor portraits for selected clients and his family.
âI got married later in life and we have two children, an 11-year-old daughter and an 8-year-old son,â said Martinez, a resident of Poway. âA typical radio work schedule can be any day, anytime. In the past two years, I have missed too many family activities. I have no extra time in life to make up for missed Little League and soccer games.
âMy wife (Christine, who works for a financial advisor) gave me her blessing. She understands, her father worked on the radio as a sales manager. She agreed it was time for me to move on.
âSince leaving iHeart, I have been contacted by many great people with words of encouragement, as well as several possible opportunities including a podcast and other jobs outside of broadcasting. It was overwhelming. But, I believe my radio career is over.
When Martinez left his radio job at the end of May, iHeart posted a tribute on Twitter and asked fans to give him a good start. He also received greetings from retired Major League Baseball players, including Trevor Hoffman.
Growing up in Pasadena, a young Ernie was drawn to sports. âDuring the summer, my mother wanted to cultivate a little creativity in us and keep us occupied. So she assigned me and my sister to produce our own journals. I created my own sports magazine. I wrote the stories and drew the pictures, which helped me develop my graphic design skills.
Martinez hasn’t always held a position where he primarily used his voice.
While in high school, he worked at a local Chuck E. Cheese restaurant. Sometimes he would climb inside the Chuckie Mouse mascot costume to silently walk around customers.
âOne of my goals while playing mice was to avoid being kicked in sensitive places that would make any mouse curl,â recalls Martinez. âThis kid once tried to kick me and I grabbed his foot. In my best deep Dirty Harry voice, I said, “I dare you to do it again.” The little monster was shocked to hear a voice behind those mesh eyes. He said, ‘Hey, Chuckie, you’re not supposed to talk.’
“I said, ‘You try to kick me again and talking will be the least of your worries.’ “
Martinez started broadcasting on Cinco de Mayo in 1988 at the station operated by students of Palomar College on campus.
His first shift at a commercial radio station was on Christmas Day 1988 at 2:50 p.m., which broadcast country and western music. The studios were located in the Vineyard Mall in Escondido. Later, the station switched to an oldies format, including songs by Frank Sinatra, with the tagline, “the station of the stars”.
On April 1, 1991, he received a job offer at XTRA Sports.
âMajor radio life events happened to me during the holidays, May 5 through December 25 and April Fool’s Day,â Martinez said. âLooking back, my radio career has been great. I have had exceptional opportunities to work with very talented people. Now, I can’t wait to see what the future holds. Right now, my family is the number one priority.
KSWB Fox 5 to air ‘Big Bay Boom’ live on July 4th
KSWB-TV Fox 5 san diego, owned by Nexstar Media Group, will air a 90-minute special on Sunday evening, July 4, with live coverage of the popular “Boom of the big bayÂ»Fireworks sponsored by the Port of San Diego.
The broadcast will begin at 8 p.m. with the 20-minute fireworks show scheduled to begin at 9 p.m.
Four other Nexstar subsidiaries will offer an hour-long simulcast, including KTLA in Los Angeles, KSEE in Fresno, KGET in Bakersfield and KTXL in Sacramento.
Fox 5 San Diego is proud to partner with the Port of San Diego for an 11th year by televising the Big Bay Boom fireworks display on July 4th and helping to raise funds for the Armed Services YMCA“said Scott Heath, vice president and general manager of Fox 5.” The ratings of the Big Bay Boom continue to grow and we thank our loyal viewers for choosing Fox 5 for their news and coverage. special events We are truly honored to bring America’s Finest City to viewers across the State of California.
Last year, the fireworks display was canceled due to state restrictions on large gatherings due to the coronavirus pandemic. Instead, Fox 5 aired a pre-recorded hour-long special featuring highlights from previous fireworks displays in San Diego Bay.
A statement from KSWB said its 2019 fireworks show was the most viewed locally produced July 4 broadcast in the country with a Nielsen rating of 6.3 (the number refers to the estimated percentage of tuned TV households. on a viewing source for a quarter of an hour). A spreadsheet provided by KSWB to The Times of San Diego showed 2019 Nielsen figures for fireworks emissions in other markets including Portland (4.9), Seattle-Tacoma (4.7), Houston (4.7), Daytona Beach (3.7), Baltimore (2.3), Raleigh-Durham (2.2) and Los Angeles (1.2).
The annual fireworks display is a boon to the local economy. A 2018 economic impact study conducted by the Fermanian Business & Economic Institute found that the Big Bay Boom generated $ 10.1 million in additional sales for hotels, restaurants, retail stores, tour operators, museums, charter cruise lines, boat rental companies and other businesses.
This year’s Big Bay Boom, now in its 20th year, will be visible over most of northern and central San Diego, with viewing spots at Broadway Pier, Caesar E. Chavez Park, Coronado Ferry Landing, Coronado Tidelands Park, Embarcadero Parks North and South, Harbor Island, North Embarcadero, Shelter Island and Spanish Landing. Fireworks will be launched from four barge locations off the coast of Harbor Island, North Embarcadero, Shelter Island and South Embarcadero.
About 500,000 people are expected to come to the water’s edge, making it one of the biggest Fourth of July fireworks in America. Simultaneous music broadcasting, broadcast on the KGB 101.5-FM radio station, will accompany the sky show. More information about the event and the possibilities for donating to the Armed Services YMCA is available at www.bigbayboom.com.
Amtrak Pacific Surfliner wins AdWheel Marketing Awards
The Amtrak Pacific Surfliner, a 351-mile coastal passenger train that connects San Diego to San Luis Obispo, was recently recognized with two AdWheel Awards from the American Public Transportation Association. The awards were given to a COVID-19 related marketing and communications campaign in the categories of electronic media and social media.
According to the Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency, the management body of the Pacific Surfliner, COVID-19 communications campaigns included digital elements such as website updates, informational articles and virtual experiences on social networks.
âIn response to the COVID-19 pandemic, our staff have worked tirelessly to execute crisis communications and quickly disseminate up-to-date information on the impacts of the services,â said Donna DeMartino, chief executive of the railway agency. âAs the Pacific Surfliner continued to provide a basic level of service for essential travel, it was essential to communicate on-going efforts to operate rail service in a safe manner for crews and passengers. It is an honor to receive industry recognition for supporting our marketing programs which have kept the public informed and connected during the pandemic. “
The awards will be presented at the ATPA 2021 Marketing and Communications Workshop in October in Philadelphia. The association is an international trade group whose members are involved in the fields of buses, paratransit, light rail, commuter train, metro, river services and high-speed passenger rail.
The Pacific Surfliner is the nation’s busiest, state-backed intercity passenger rail line, with 26 daily trains serving 27 stations and annual ridership of nearly 3 million.
Healthcare communicationspeakers to discuss effective presentations
The Health Care Communicators of Southern California, a networking group, will host âCreate Presentations that Engage Audiences and Drive Results,â a virtual mixer from noon to 1 pm, Wednesday, June 30, on Zoom. Registration is available on www.hccsc.org.
The speaker will be Diane West, Founder and President, 2Log in from San Diego. Topics will include what works and doesn’t work in corporate presentations, how to tell a compelling and compelling story, ways to identify and cut fluff, and special considerations for virtual presentations. Participants will learn methods for delivering a compelling story to any audience, specific strategies on using brevity to increase listener value, and guidelines for maximizing a virtual presence.
Members of the networking group include communications professionals who work in the healthcare, wellness, biotechnology, medical devices, health information technology and pharmaceutical industries in the counties of San Diego, Los Angeles and Orange, as well as in the Inland Empire.
Rick griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.